Our story


wedding dress designer in her showroom

Indiebride London is laid-back luxury without the wedding fuss. We create heirloom-quality wedding dresses for laid-back brides who want to, instead of transforming into a Disney princess, look like the bridal version of themselves and feel comfortable and confident, ready to embrace the excitement and magic on their wedding day. Our bohemian and romantic wedding dresses have a beautiful story, and they are ethically handmade in London using sustainable materials.


wedding dress designer at a photoshoot

Miina Laitsaari, the director of Indiebride London, joined the bridal brand as an intern in the Autumn of 2010. She became an Indiebride dressmaker and then the studio manager shortly after. In 2019 she was presented with the opportunity to acquire the business. It goes without saying, it didn’t take much persuasion for Miina to make one of the most epic decisions of her entire life and take over the business she loves so dearly. Sometimes life takes you to exactly where you were meant to be.

Miina is passionate about creating romantic and bohemian wedding gowns in a sustainable and ethical fashion for the cool and free-spirited bride who wants to eschew the traditional bridal look on her wedding day and is looking for a wedding gown that makes her feel comfortable and thereby increases her confidence, allowing her to fully enjoy the magic of celebrating the love between her and her soulmate.