Our story


bohemian lace wedding dress with bell sleeves 3

Indiebride London is bohemian luxury without the wedding fuss and hassle. We create heirloom-quality wedding dresses for laid-back brides who want to, instead of transforming into a Disney princess, look like the bridal version of themselves and feel comfortable and confident, ready to embrace the excitement and magic on their wedding day. Our bohemian and romantic wedding dresses are ethically handmade in London using sustainable materials.


Where it all began...


The story of Indiebride London started as a women’s wear brand, Minna, in 2008. The brand got its name from its founder, Minna Hepburn, who wanted to offer women romantic dresses and tops, handmade in London using the finest British laces. Over the years, Minna learned that some of her clients were wearing her dresses on their wedding days because they couldn’t find a wedding dress in this romantic, laid-back style they loved. This gave Minna an idea. Instead of high-end dresses and tops, she started making the most gorgeous wedding dresses for the brides who wanted to look and feel like themselves on their wedding day without compromising the quality or feeling comfortable. 

wedding dress designer with a model


Miina Laitsaari, the current owner of Indiebride London, joined the company as an intern in 2010, when the business was still crafting dresses and tops for everyday use. In 2019, after holding several different positions in the company, she was presented with the opportunity to acquire the business. It goes without saying that it didn’t take much persuasion for Miina to make one of the most epic decisions of her entire life and take over the business she loved so dearly. Sometimes life takes you to exactly where you were meant to be when you didn’t even know that you were meant to be there.


bridal consultant in a boho bridal showroom

And here we are now...


Passionately making the most beautiful, romantic, and bohemian wedding dresses in the most sustainable and ethical way we can for the cool and free-spirited brides. Our dresses make our brides feel comfortable on their wedding day so that they can fully enjoy the magic of celebrating the love between them and their soulmate.

In addition to new, exciting sustainable materials, we still use the same, highest-quality British laces that we have used since the beginning. Some of the manufacturers have been weaving lace in the UK for the past 250 years. Some of them are still weaving lace with looms that are more than 100 years old, and some of the laces we use have patterns that were designed in the early 1900s. As a sustainable business, we are very proud to support this British tradition that has seen a decline over the past decades. These materials were carefully chosen over a decade ago, and they still complement our ethos of crafting heirloom-quality dresses of the highest quality.


A few facts about Miina


  • She moved from her home town of 60,000 people to London in 2014 with only one suitcase of clothing.
  • She has been making Indiebride wedding dresses for a decade now
  • Miina has many tattoos, covering her back and most of her arms. The very first one she took at 16.
  • Since moving to the UK, Miina has learned to drink tea and now downs up to 2 liters of tea each day.
  • She loves 90s music.
  • She loves to read non-fiction books.
  • Despite being from Finland, Miina always feels cold in the British winter.
  • She and her partner Paulo have a pet python called Joey.
  • She wells up in the presence of cute animals and babies.
  • She loves listening to podcasts, especially The Diary Of A CEO.


If Miina sounds like your kind of person and you’d like to work with her on having your wedding dress handmade for you, book an appointment to meet her at our cosy showroom to sip some Procecco and try some dresses on. Miina will be there to help you choose your dream dress. Or you can book a free video call if you’d like to have a chat with Miina before booking a trial appointment.