Brand With a Sustainable Heart
To us, sustainability is a way of life, and it's important for us to not just create beautiful bohemian wedding gowns but also to take nature's wellbeing into consideration. The most important dress of your life can be made by respecting the environment and the people in it. At Indie Bride London, you will know who made your wedding gown, where the fabrics and laces were made, and even where the material for making those laces and fabrics came from, as we seek to be as transparent as possible in the way we conduct our business.
Handcrafted and Made-to-order
Every Indie Bride London gown is ethically handcrafted in our London studio from the first cut to the last finishings and alterations. We take pride in the quality of our gowns and love that they all have a story behind them. If you wish to change the style of the gown you’ve chosen, we’re happy to do so and love creating unique gowns for our brides. We don’t hold any gowns in stock. Instead, they are made-to-order. We only make a gown when a bride has chosen to wear it on her wedding day, which ensures that every gown we make has a personal connection to the bride wearing it.
Sustainable Materials and Waste Minimisation
We are passionate about the materials we use and spend an immense amount of time sourcing the best quality sustainable materials. We prefer natural fibres like bamboo, linen cotton, and ramie. On the product page of each gown, you can see detailed material information, from the origin of the fibre to where the material was made. The global fashion industry produces a huge amount of fabric waste each year, and usually this waste ends up in landfills. We don't throw anything away. We use the off-cuts to make and embellish our sashes. The off-cuts that we can't use ourselves are donated to students and organisations to be used in their own projects, or collected by a professional facility, which will then repurpose them as new materials such as insulation, sports equipment filler, and carpet underlay.
Personal Service
At Indie Bride London, we understand that finding your wedding dress is a very personal journey and that making that journey as easy as possible is immensly important. As one of our brides, you will be working with the same person, Miina, throughout the whole process, from the initial trial appointment to the day you get to take your gown home. Miina also makes most of the gowns herself. We're proud of the personal service we're able to offer and want you to feel looked after during every phase of your wedding dress journey.