This is Why Your Wedding Dress Size Might Surprise You (And Why it Doesn’t Matter)

Were you surprised by your bridal size? You are not alone. Many UK brides find that bridal sizing typically runs smaller than standard high street sizing, which can sometimes feel disheartening. I am here to explain why this is the case and to remind you that size, much like age, really is just a number. While there is not a single clear reason for the difference in sizing, I have observed a few key factors over the years that I will share with you below.

Vanity sizing

Vanity sizing refers to the practice of labelling clothes with a smaller size label than they are actually cut. However, as with most things related to sizing, it is not quite that straightforward. Some argue that vanity sizing is nothing but a myth. While I believe the author of that article does a great job of explaining the complexities of sizing across different types of clothing (albeit in a rather blunt manner), I respectfully disagree with the claim that vanity sizing is a myth. In my experience at Indie Bride London, the majority of our UK brides are surprised to find their bridal size is one or even two sizes larger than their usual high street size.

You might think that bridal brands simply have a different sizing structure than high street brands, but I do not believe that is the case. If you compare the size charts of popular UK high street brands like Asos, FatFace, Boohoo, River Island or M&S with our bridal size chart, you will notice the difference between their size 12 and ours is roughly half a size (the difference between sizes being about 5 cm or 2 inches). Interestingly, many of you might find that if you shopped according to these brands’ size charts, the clothes would feel "too big." For instance, you might be a size 14 based on their size chart but typically wear their size 12. However, the perception of "too big" may not be about sizing at all; it could simply come down to personal preference.

Fabrics and the fit

Another reason brides might wear a smaller size in their high street clothing could be the difference in fabrics and fit. Fast fashion is often made with stretchy, knitted fabrics that provide greater flexibility in sizing, allowing one size to accommodate a range of body shapes and preferences. For example, a high street garment might fit someone who is a size 14 with a looser feel and someone who is a size 16 with a snugger fit. This flexibility means personal preference plays a significant role in how sizing is perceived.

In contrast, wedding dresses are typically made from woven fabrics with very little to no stretch, resulting in more rigid and fixed sizing. If you purchase a fitted dress on the high street, it is likely made from knitted fabric or includes elastic shirring to provide stretch and achieve a flattering fit that hugs your body comfortably. Wedding dresses, on the other hand, rely on alterations to create a similarly flattering fit without restricting movement.

Why is size just a number?

To add to the confusion, many fast fashion brands have transitioned to alpha sizing (XS, S, M, etc.), which is less precise than the numerical sizing typically used by bridal wear brands. Whether the difference between high street and bridal sizing is due to vanity sizing, garment fit, fabric choice, or a combination of factors, it is important to remember that size is just a number (or a letter).

Sizes vary not only by the type of clothing (such as outdoor wear, high street fashion, bridal wear, or sportswear) but also by the brand. Each clothing brand, whether high street or bridal, has its own size chart. This means you might be a size 12 in one brand, a size 14 in another, and a size 10 in the third.

Key takeaway

The key takeaway is that there is no such thing as universal sizing. A size is simply an indicator of the best fitting garment for your body within a specific brand’s sizing system, based on your body measurements. This article does a great job explaining why universal sizing is not only impossible but also not necessarily desirable. It also highlights the differences between size charts across various brands.

When it comes to choosing your wedding dress, trust your bridal consultant. They will take your measurements and recommend the most suitable standard size for you. Remember, standard sizes almost always require alterations to achieve a perfect fit. For the ultimate assurance, consider opting for a made to fit dress if your budget allows. While it may cost a bit more, it ensures you leave the bridal boutique with a dress that fits you flawlessly.
What truly matters is not the size on the label, but that on your wedding day, you wear a dress that makes you feel like the most beautiful and confident version of yourself.

Ready to find your perfect wedding dress size and style? Book a consultation with us at Indie Bride London today, where our expert team will guide you through measurements, fittings, and our handcrafted, sustainable designs tailored for UK brides.

- Miina -